MANIFESTO

We believe that great art needs great audiences, and that's why our Manifesto outlines our key messages for funders, policy-makers and the sector in England and the evidence behind those views. You can download our Manifesto here.

We should be unapologetic in the belief that objective data tells us more than subjective thumb-sucking. Precise judgements, however restrictive, are more informative than sweeping judgements. There is too much nonsense and too many unchallenged myths around about arts audiences and their behaviour.

Mark Hazell, Marketing & Publicity Director, Norwich Theatre Royal

Key Sources of Cultural & Sporting Data in England

1st April 2010

Today Audiences UK and Cultural Consulting Network have released the first edition of 'Key Sources of Cultural & Sporting Data in England'.

This document was compiled by Audiences UK and Cultural Consulting Network with the active engagement and support of Sport England, English Heritage, MLA and Arts Council England.

It aims to bring together and explain in a straightforward way what are all the key sources of cultural and sporting data, what they are used to measure and what other uses they might have. It has been designed primarily for Local Government officers (Planners, Cultural Officers, Performance Managers, etc.) but could also be useful for policy makers, funders and individual cultural and sporting organisations. It is the first time we have produced this summary. We intend to update it on a quarterly basis and would welcome feedback and further suggestions for data to be included.
 

To download the publication visit: http://www.audiencesuk.org/data-and-resources/resources/key-english-data-sources

For further information contact david@audiencesuk.org

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