I have found the resources excellent when thinking about my marketing plan, allowing me to support my ideas with good evidence and to provide me with a wider context. I have particularly appreciated the way in which the data sources are described and presented so you can see how they can be applied to what you're doing.

Sally Goldsmith, Marketing and Press Manager, Sainsbury Centre for Visual Arts

Data & Resources

Resources

Audiences UK has a number of useful tools and resources to help you get the most out of your audience data.

Can’t find what you’re looking for?  Go to our search function on the right of the screen and simply type in what you are looking for.  Or contact us to ask for more information.

For additional case studies,click here.

  1. Audience Builder

    Morris Hargreaves McIntyre Download audiencebuilder.pdf
    Added 22nd July 2008 - 0 comments

    Audience Builder is a new approach to arts marketing management. The culmination of several years’ work by Morris Hargreaves McIntyre, it is a complete, integrated system that can deliver the audience and financial targets needed to achieve your artistic ambitions. (Read more)

  2. Buried Treasure

    Heather Maitland, Arts Consultant Download BURIED_TREASURE.pdf
    Added 10th December 2008 - 0 comments

    Ever wondered what's the most cost-effective way to grow your organisation’s audiences, visitors or participants? Or how you can increase attendance for 'difficult' work? You've probably got the answers buried somewhere in your organisation. (Read more)

  3. Commissioning Market Research - writing a research brief

    Consultant: Liz Hill, Arts Intelligence Download ADUKCommissioningMarketResearch.pdf
    Added 25th June 2008 - 1 comment

    Having identified the problems that have led to a need for information, the next step is to prepare a research brief that will help the researcher to design a suitable research methodology. (Read more)

  4. Crystal Clear

    Kate Sanderson Download CRYSTAL_CLEAR.pdf
    Added 10th December 2008 - 0 comments

    How do you know when to stop collecting data and start planning? How much information is enough? Kate Sanderson led this workshop that enabled delegates to select the right approach for their strategic plan and give them the advocacy tools required to bring others along with them on the journey. (Read more)

  5. Customer profiling and segmentation tools

    Katy Raines, DixonRaines Ltd Download ProfilingAndSegmentation.pdf
    Added 25th June 2008 - 0 comments

    Customer profiling and segmentation have become ever more popular in a world full of customer databases and fast-changing IT systems. However, they are not the sole domain of the organisation with a database. Nor are they complicated concepts to implement. (Read more)