Membership to Audiences Yorkshire has become an absolutely vital part of our overall marketing strategy. The practical advantages such as accessing distribution channels, being featured on digyorkshire.com and reaching out to audiences within our catchment area are extremely important to us. At the same time we have the support needed to think creatively as an organisation and this is encouraged within industry briefings, CEO conferences and AY research such as the Theatre Benchmarking Report. As well as all of this, the networking opportunities that are available with similar venues is a real advantage and the AY team are incredibly knowledgeable about the arts environment, working closely with us to ensure we are moving forward at our pace.

Member - Audiences Yorkshire

Data & Resources

Research Brief Samples

Added 25th June 2008

The Stables is looking to commission an organisation or consultant(s) to carry out research to inform its strategic marketing and audience development plan.

The strategic marketing and audience development plan will support the organisation’s business plan and will aim to:

  • Increase attendances
  • Develop audiences for new strands of work
  • Develop new audiences for the organisation as a whole

The aim of this research is to provide The Stables with the information it needs to develop a successful strategic marketing and audience development plan.

Download the full research brief sample below.  See also how to write a research brief by clicking here.

Download ADUKResearchBriefSamples.pdf (269.22 Kb)

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