Where audiences choose to go, how often, to what art form and how they find out about events is critically important. Maintaining accurate and up to date data on customers will help to inform and shape a marketing strategy to encourage more frequent attendance and build better customer relationships.

Nick Beasley, Audiences Wales

Data & Resources

ADUK JAM on marketing audits

Added 25th June 2008

Issue 26 of JAM, the marketing audit journal, including Kate Sanderson prepares to rummage at the back of your cupboards to find out where your organisation is and how it got there.

July 2006

Download JAM26.pdf (1.08 Mb)

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