We should be unapologetic in the belief that objective data tells us more than subjective thumb-sucking. Precise judgements, however restrictive, are more informative than sweeping judgements. There is too much nonsense and too many unchallenged myths around about arts audiences and their behaviour.

Mark Hazell, Marketing & Publicity Director, Norwich Theatre Royal

Data & Resources

Audiences UK East Programme

Added 26th November 2010

Information on Mystery Shopper, Data Qualitative workshops

Download AUK_East_presentation.pdf (405.37 Kb)

Comments

There are currently no comments on this item.

Add your comment

  3. Privacy
  4. This question prevents spam programs from automatically posting comments

Your information will be stored in accordance with our data protection policy.

Please note that comments will not be published until they have been reviewed by Audiences UK, if your comment does not appear immediately please do not resubmit it.