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The Theatre Benchmarking Reports have proved invaluable to defining the work of our audience development. The reports build up a detailed snapshot of audience behaviour and help us compare ourselves to other venues in the area to see were we might improve our practice in order to connect with more people. Used in conjunction with other resources from Audiences Yorkshire and internal research, we can build a really clear picture on how to move forward and utilise the findings every step of the way.
Member - Audiences Yorkshire
Led by Beth Aplin, Henderson Aplin Partnership, Diving for Pearls enabled those responsible for collecting and using information on visitors in non-ticketed organisations to reveal what their visitors really think about them. Included was how to gain a best practice approach to undertaking visitor surveys, discussion about visitor survey planning techniques and knowledge of how and why to gain visitor information.
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