Art is a leveller - education, age, money, gender, faith are irrelevant - shared tastes and appreciation of art transcend these divisions.

The Arts Debate, Arts Council England 2007

Data & Resources

Commissioning Market Research - writing a research brief

Added 25th June 2008

Having identified the problems that have led to a need for information, the next step is to prepare a research brief that will help the researcher to design a suitable research methodology.

The brief should include background material that helps the researcher understand why the project has come about, including the research problem and research decisions to be made; an indication of the type of people whose views should be sought during the research (known as ‘the population’); and details of the information that must be generated.

For more, download the full report below.

SEE ALSO: Research Brief Samples, click here to view.

 

Download ADUKCommissioningMarketResearch.pdf (254.74 Kb)

Comments

  1. Author
    Orian Brook
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    Date
    18th May 2009
    Comment
    A really useful place to start for thinking about research, whether comissioning it or DIY. Covers some key questions that can make or break a research project, and often they're not thought about enough.

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