I found the time spent working with GGA on this project to be really valuable. The findings really helped the marketing team develop a better understanding of our audience and helped us establish a clearer framework for future marketing campaigns. Definitely look forward to working with you again in the future.

Member - Glasgow Grows Audiences

Data & Resources

Walk ups, advance bookers and non-bookers

Added 30th June 2008

This is a report (March 2006) from a study researching whether box office data is a true reflection of audiences.

The report found that those visitors whose information is not captured by box office reports are small in number or similar in profile to the audience information that is captured.

Download the full report below.

Download booker_types_report_final1.pdf (404.49 Kb)

Comments

  1. Author
    Orian Brook
    Permanent link
    #
    Date
    18th May 2009
    Comment
    A very necessary piece of research! Shows what we often knew, that people who book on the door are often frequent attenders.

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