I thought The Source presentation was excellent and you have really taken this idea and made it real and applicable. It will absolutely make a difference to the Scottish arts scene, I really believe that.

David Stark, Director of Marketing & Communications, Royal Scottish National Opera

Data & Resources

Walk ups, advance bookers and non-bookers

Added 30th June 2008

This is a report (March 2006) from a study researching whether box office data is a true reflection of audiences.

The report found that those visitors whose information is not captured by box office reports are small in number or similar in profile to the audience information that is captured.

Download the full report below.

Download booker_types_report_final1.pdf (404.49 Kb)

Comments

  1. Author
    Orian Brook
    Permanent link
    #
    Date
    18th May 2009
    Comment
    A very necessary piece of research! Shows what we often knew, that people who book on the door are often frequent attenders.
  2. Author
    Bernard Martin
    Permanent link
    #
    Date
    9th July 2010
    Comment
    from the exec summary this looks a valuable piece both of reassurance and - indeed - ammunition for arts marketers pursuing strategies to maximise early bookings. Ammunition, that is, against forces in organisations that wish to delay programme decision-making or to reserve tickets for on the day sale on grounds of alleged accessibility...

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