I have found the resources excellent when thinking about my marketing plan, allowing me to support my ideas with good evidence and to provide me with a wider context. I have particularly appreciated the way in which the data sources are described and presented so you can see how they can be applied to what you're doing.

Sally Goldsmith, Marketing and Press Manager, Sainsbury Centre for Visual Arts

Data & Resources

ADUK JAM on audience / vistor data

Added 25th June 2008

Issue 24 of JAM marketing audit journal, including articles on 'Data Envy', 'The Missing Audience' and 'Knowing your arts from your elbow'.

February 2007

Download ADUKjam.pdf (1.95 Mb)

Comments

There are currently no comments on this item.

Add your comment

  3. Privacy
  4. This question prevents spam programs from automatically posting comments

Your information will be stored in accordance with our data protection policy.

Please note that comments will not be published until they have been reviewed by Audiences UK, if your comment does not appear immediately please do not resubmit it.