I thought The Source presentation was excellent and you have really taken this idea and made it real and applicable. It will absolutely make a difference to the Scottish arts scene, I really believe that.

David Stark, Director of Marketing & Communications, Royal Scottish National Opera

Data & Resources

ADUK JAM on audience / vistor data

Added 25th June 2008

Issue 24 of JAM marketing audit journal, including articles on 'Data Envy', 'The Missing Audience' and 'Knowing your arts from your elbow'.

February 2007

Download ADUKjam.pdf (1.95 Mb)

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