Where audiences choose to go, how often, to what art form and how they find out about events is critically important. Maintaining accurate and up to date data on customers will help to inform and shape a marketing strategy to encourage more frequent attendance and build better customer relationships.

Nick Beasley, Audiences Wales

Data & Resources

Audience Builder

Added 22nd July 2008

Audience Builder is a new approach to arts marketing management. The culmination of several years’ work by Morris Hargreaves McIntyre, it is a complete, integrated system that can deliver the audience and financial targets needed to achieve your artistic ambitions.

Download audiencebuilder.pdf (164.78 Kb)

Comments

  1. Author
    Helen Dunnett
    Permanent link
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    Date
    11th October 2011
    Comment
    Audience Builder was originally developed with Morris, Hargreaves, McIntyre for the Royal Liverpool Philharmonic Orchestra and for organisations interested in CRM and segmentation I can provide examples of how it went on to dramatically change the approach to developing audiences during my time there. www.hd-consulting.co.uk

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