We should be unapologetic in the belief that objective data tells us more than subjective thumb-sucking. Precise judgements, however restrictive, are more informative than sweeping judgements. There is too much nonsense and too many unchallenged myths around about arts audiences and their behaviour.

Mark Hazell, Marketing & Publicity Director, Norwich Theatre Royal

Data & Resources

Resources

Audiences UK has a number of useful tools and resources to help you get the most out of your audience data.

Can’t find what you’re looking for?  Go to our search function on the right of the screen and simply type in what you are looking for.  Or contact us to ask for more information.

For additional case studies,click here.

  1. Key Sources of Cultural & Sporting Data in England

    One-stop-shop for key data sets in England Download Key_Sources_1_april_2010.pdf
    Added 1st April 2010 - 1 comment

    Compiled by Audiences UK and Cultural Consulting Network, this document aims to bring together and explain in a straightforward way what are all the key sources of cultural and sporting data in England, what they are used to measure and what other uses they might have. (Read more)

  2. A guide to desk researching audiences and visitor data

    Leo Sharrock, amh Download A_guide_to_desk_researching_audiences.pdf
    Added 25th June 2008 - 1 comment

    This guide offers an overview of some of the most useful, readily available secondary sources of information on audiences that will help you towards this understanding.

    Rather than explaining everything in detail, you’ll get a taste of what’s on offer and be pointed towards where this information can be accessed. The guide will also explore how these sources might provide more information on your audiences to support your business or marketing planning. (Read more)

  3. ADUK JAM on audience / vistor data

    Consultant: Helen Bolt with assistance from Julie Aldridge Download ADUKjam.pdf
    Added 25th June 2008 - 0 comments

    Issue 24 of JAM marketing audit journal, including articles on 'Data Envy', 'The Missing Audience' and 'Knowing your arts from your elbow'. (Read more)

  4. ADUK JAM on marketing audits

    Consultant: Kate Sanderson with assistance from Heather Maitland Download JAM26.pdf
    Added 25th June 2008 - 0 comments

    Issue 26 of JAM, the marketing audit journal, including Kate Sanderson prepares to rummage at the back of your cupboards to find out where your organisation is and how it got there. (Read more)

  5. Art Form Classifiers

    Consultant: Audiences Wales Download art_form_classifiers1.pdf
    Added 4th August 2008 - 1 comment

    Audiences Wales was commissioned by Network in February 2008 to recommend an art form classification system for possible adoption by arts organisations across the UK. (Read more)