How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

Other industries would kill for the data that we have in the arts. Little do our customers know how much they reveal about themselves every time they buy a ticket!

Roisin Jones, Marketing Analyst, Wales Millennium Centre

Jargon Buster

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Yield per attender or average yield per attender

What does this mean?

The mean gross income generated per paying attender from an event or activity for the legal entity holding the financial interest in that event.

Hence this should be calculated as:

Gross income generated by an event / the number of admissions to that event that have been paid for.

Consequently this calculation should NOT include complimentary admissions, but can include concessions and discounted admissions.