How it works?

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We should be unapologetic in the belief that objective data tells us more than subjective thumb-sucking. Precise judgements, however restrictive, are more informative than sweeping judgements. There is too much nonsense and too many unchallenged myths around about arts audiences and their behaviour.

Mark Hazell, Marketing & Publicity Director, Norwich Theatre Royal

Jargon Buster

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Year

What does this mean?

A 12-month period within an arts facility’s operation.

Although this could take the form of a ‘calendar year’ (i.e. January to December), a ‘financial year’ (the 12-month period for which an organisation prepares its accounts) or an ‘artistic year’ (i.e. from the first to last event in an organisation’s event calendar), for purposes of uniform and direct comparison with patterns of public funding a ‘fiscal year’ is recommended here as the basic period to use (i.e. the 12-month period that the UK government uses as the basis for its budgeting and accounting processes = the income tax year = 6 April 200X to 5 April 200X+1).

Whichever definition type of ‘year’ is used, reports and commentaries should be specific on the one being used.