How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.


Membership to Audiences Yorkshire has become an absolutely vital part of our overall marketing strategy. The practical advantages such as accessing distribution channels, being featured on digyorkshire.com and reaching out to audiences within our catchment area are extremely important to us. At the same time we have the support needed to think creatively as an organisation and this is encouraged within industry briefings, CEO conferences and AY research such as the Theatre Benchmarking Report. As well as all of this, the networking opportunities that are available with similar venues is a real advantage and the AY team are incredibly knowledgeable about the arts environment, working closely with us to ensure we are moving forward at our pace.

Member - Audiences Yorkshire


Jargon Buster

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Need to know the latest arts terminology?  Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.

Your Results

3 results for words beginning with Y

  1. Year

    A 12-month period within an arts facility’s operation.

  2. Yield per attender or average yield per attender

    The mean gross income generated per paying attender from an event or activity for the legal entity holding the financial interest in that event.

  3. Young person

    Someone who is not a legal adult, and thus should be treated as a minor.