Jargon Buster
Need to know the latest arts terminology? Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.
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- Age group or age categories
- Ancillary income
- Annotations, accreditations and referencing
- Area profiles or area profile reports
- Associate attender
- Attender
- Audience potential
- Average
- Average daily attendance
- Average price paid
- Average rate of attendance
- Average spend per head
- Booker
- Booking
- Capacity
- Catchment area or core catchment
- Caveats and qualifications
- Churn
- Commas (numeric)
- Complimentary or comp
- Concession
- Core catchment
- Core income or core turnover
- Data capture rate
- Data or customer reference date
- Demographic profile
- Discount and percentage discount
- Door sale
- Drivetime or isochrone
- Economic impact
- Event
- Family
- Financial capacity
- Footfall
- Frequency
- Frequent
- Geoanalysis, geodemography and geodemographic profile
- Gratuity
- Gross income
- Group
- Hotspot
- Index or comparative index
- Isochrone
- Lapsed
- Local resident and local community
- Loyalty scheme
- Margin for sampling error
- Market potential
- Marketing spend per attender
- Mean or arithmetic mean
- Median
- Members or membership scheme
- Mode
- Model data
- Net income
- No show
- Occasional
- Occupancy
- Pareto effect or pareto principle
- Party
- Penetration
- Percentage
- Percentage capacity and percentage occupancy
- Percentage change
- Population
- Potential audience
- Proportion
- Rate of attendance
- Regular
- Research objective
- Reservation
- Response rate
- Robust
- Sales promotion
- Sample
- Sample size
- Segmentation
- Series or run
- Social grade
- Subscriber
- Subscription or subscription discount
- Subsidy per head
- Tourist or visitor
- Transaction
- Transaction total, total income per transaction or total transaction value
- Unpaid reservation
- Visitor
- Year
- Yield per attender or average yield per attender
- Young person
5 most accessed terms
- Social grade
- A classification of… Read more about Social grade
- Research objective
- The underlying and… Read more about Research objective
- Gross income
- The amount of income… Read more about Gross income
- Sample size
- The total number of… Read more about Sample size
- Economic impact
- The gross financial… Read more about Economic impact
Your Results
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Tourist or visitor
The main distinctions between a ‘tourist’ and a ‘visitor’ are that ‘tourists’ do not include people making day visits, while ‘visitors’ can include people making day visits. Also, in theory, ‘tourists’ can include people travelling on business purposes, while ‘visitors’ does not.
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Transaction
Defined by the Oxford Compact Dictionary as ‘an exchange or interaction between people’, in arts use this term should be taken to mean a discrete and self-contained sequence of actions between a user and an arts organisation that contribute to and complete a particular outcome.
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Transaction total, total income per transaction or total transaction value
The total gross amount of money that changes hands during a complete sequence of identified transactions.