Jargon Buster
Need to know the latest arts terminology? Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.
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- Age group or age categories
- Ancillary income
- Annotations, accreditations and referencing
- Area profiles or area profile reports
- Associate attender
- Attender
- Audience potential
- Average
- Average daily attendance
- Average price paid
- Average rate of attendance
- Average spend per head
- Booker
- Booking
- Capacity
- Catchment area or core catchment
- Caveats and qualifications
- Churn
- Commas (numeric)
- Complimentary or comp
- Concession
- Core catchment
- Core income or core turnover
- Data capture rate
- Data or customer reference date
- Demographic profile
- Discount and percentage discount
- Door sale
- Drivetime or isochrone
- Economic impact
- Event
- Family
- Financial capacity
- Footfall
- Frequency
- Frequent
- Geoanalysis, geodemography and geodemographic profile
- Gratuity
- Gross income
- Group
- Hotspot
- Index or comparative index
- Isochrone
- Lapsed
- Local resident and local community
- Loyalty scheme
- Margin for sampling error
- Market potential
- Marketing spend per attender
- Mean or arithmetic mean
- Median
- Members or membership scheme
- Mode
- Model data
- Net income
- No show
- Occasional
- Occupancy
- Pareto effect or pareto principle
- Party
- Penetration
- Percentage
- Percentage capacity and percentage occupancy
- Percentage change
- Population
- Potential audience
- Proportion
- Rate of attendance
- Regular
- Research objective
- Reservation
- Response rate
- Robust
- Sales promotion
- Sample
- Sample size
- Segmentation
- Series or run
- Social grade
- Subscriber
- Subscription or subscription discount
- Subsidy per head
- Tourist or visitor
- Transaction
- Transaction total, total income per transaction or total transaction value
- Unpaid reservation
- Visitor
- Year
- Yield per attender or average yield per attender
- Young person
5 most accessed terms
- Local resident and local community
- An indigenous person… Read more about Local resident and local community
- Loyalty scheme
- See members or… Read more about Loyalty scheme
- Percentage change
- A quantified… Read more about Percentage change
- Drivetime or isochrone
- One way of defining… Read more about Drivetime or isochrone
- Yield per attender or average yield per attender
- The mean gross… Read more about Yield per attender or average yield per attender
Your Results
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Sales promotion
The set of marketing techniques based on the intention of persuading customers to buy, to buy now and to buy more.
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Sample
An extract from an overall population, usually used as a part of a survey or analysis exercise. There is more than one sort of sample.
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Sample size
The total number of cases or instances considered as part of a research exercise.
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Segmentation
A key technique intended to provide an enhanced focus for marketing activities and research exercises, based on sub-dividing the wider market into discrete and identifiable sub-sets.
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Series or run
A multiple sequence of events or performances made up of the same production, event or artist.
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Social grade
A classification of individuals according to their socio-economic status. As with age groups, the social classification system used should depend on any planned use of comparative data.
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Subscriber
Someone who purchases one or more subscriptions.
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Subscription or subscription discount
A particular sales promotion technique that is frequently used in the performing arts.
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Subsidy per head
A core indicator of an organisation’s effectiveness in using public subsidy. Typically this is calculated as: