How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

We can’t build audiences if we don’t know anything about them. ADUK enables understanding of the impact and appeal of the arts - helping us through the maze of audience data, translating it into knowledge we can use.

Julie Tait, Culture Sparks

Jargon Buster

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Rate of attendance

What does this mean?

The number of times someone attends an arts facility or venue during a given period (usually 12 months).

See average rate of attendance.