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You can either click on a letter, scroll through the terms, or search by a word you want.

I thought I'd just write a note to say well done to you and your colleague for your performance last night – I honestly don't know how you do that job....having to listen to a load of confident and opinionated folk, but then maybe that's the sort of people you need at forums! I can say I found it a pretty hard way to earn £20, and I really hope you got something useful out of me being there.

Research Participant - Glasgow Grows Audiences

Jargon Buster

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Need to know the latest arts terminology?  Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.

Your Results

6 results for words beginning with R

  1. Rate of attendance

    The number of times someone attends an arts facility or venue during a given period (usually 12 months).

  2. Regular

    A regular attender is someone who comes to an arts facility or venue more than once, and at a rate that is more or less on par with that organisation’s overall mean rate of attendance. (See average rate of attendance.)

  3. Research objective

    The underlying and overriding aims and purposes of a research or analysis exercise – that is, what you specifically want to find out. Thus examples of research objectives include things such as:

  4. Reservation

    A transaction carried out in advance of an event or a performance whereby an individual secures the use of a particular seat or space at a particular time.

  5. Response rate

    One quantified measure of the success of a marketing or research exercise.

  6. Robust

    Enjoying the qualities of strength, vigour and reliability.