How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

The honesty and realistic approach of GGA staff supported me to refocus where needed and the team was passionate about our project. It really felt like a strong example of joint working as opposed to a contractual arrangement. (GGA is) an extremely professional and committed team, who were effective and focused with their time and resources and generous with their open approach and communication

Kevin Harrison, Sense Scotland

Jargon Buster

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Potential audience

What does this mean?

People who are likely to attend an arts facility for an event or performance.

This likelihood needs to be justifiable, logical and reasonable and not based on hopes and aspirations.

First the potential audience is specified by assuming that it will be made up of people who either match the geodemographic profile of current attenders (pages C4 and D19), or have a geodemographic profile that the organisation has decided to target as a source of attenders.

Then the area profile report (or other geodemographic profiles) can be used to identify how many people in a catchment area match the desired specification.