How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

Other industries would kill for the data that we have in the arts. Little do our customers know how much they reveal about themselves every time they buy a ticket!

Roisin Jones, Marketing Analyst, Wales Millennium Centre

Jargon Buster

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Percentage

What does this mean?

A way of enabling comparisons to be made on a consistent basis.

Thus a percentage is a proportion re-expressed in terms of ‘something out of 100. This is done by multiplying the relevant proportion by 100.

Hence 1 out 4 is 1 ÷ 4 or 0.25 as a proportion. Then when multiplied by 100 (i.e. 1 ÷ 4 × 100 = 0.25 × 100) it becomes 25%.