How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

We could never have got this far if we hadn’t been members.

Member - Glasgow Grows Audiences

Jargon Buster

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Penetration

What does this mean?

The extent to which a facility is attracting actual users or attendees from within its relevant identified markets.

Most frequently expressed as a percentage (see below), thus:

P = A ÷ N × 100

Where:

  • P is percentage penetration
  • A is the total actual attenders or users e.g. from a postcode sector
  • N is the estimated number of individuals in the relevant potential market e.g. number of people actually resident in that postcode sector