How it works?

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We can’t build audiences if we don’t know anything about them. ADUK enables understanding of the impact and appeal of the arts - helping us through the maze of audience data, translating it into knowledge we can use.

Julie Tait, Culture Sparks

Jargon Buster

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Party

What does this mean?

More than one user being admitted to a venue or facility who form a single entity due to some association they hold with each other.