Jargon Buster
Need to know the latest arts terminology? Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.
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- Age group or age categories
- Ancillary income
- Annotations, accreditations and referencing
- Area profiles or area profile reports
- Associate attender
- Attender
- Audience potential
- Average
- Average daily attendance
- Average price paid
- Average rate of attendance
- Average spend per head
- Booker
- Booking
- Capacity
- Catchment area or core catchment
- Caveats and qualifications
- Churn
- Commas (numeric)
- Complimentary or comp
- Concession
- Core catchment
- Core income or core turnover
- Data capture rate
- Data or customer reference date
- Demographic profile
- Discount and percentage discount
- Door sale
- Drivetime or isochrone
- Economic impact
- Event
- Family
- Financial capacity
- Footfall
- Frequency
- Frequent
- Geoanalysis, geodemography and geodemographic profile
- Gratuity
- Gross income
- Group
- Hotspot
- Index or comparative index
- Isochrone
- Lapsed
- Local resident and local community
- Loyalty scheme
- Margin for sampling error
- Market potential
- Marketing spend per attender
- Mean or arithmetic mean
- Median
- Members or membership scheme
- Mode
- Model data
- Net income
- No show
- Occasional
- Occupancy
- Pareto effect or pareto principle
- Party
- Penetration
- Percentage
- Percentage capacity and percentage occupancy
- Percentage change
- Population
- Potential audience
- Proportion
- Rate of attendance
- Regular
- Research objective
- Reservation
- Response rate
- Robust
- Sales promotion
- Sample
- Sample size
- Segmentation
- Series or run
- Social grade
- Subscriber
- Subscription or subscription discount
- Subsidy per head
- Tourist or visitor
- Transaction
- Transaction total, total income per transaction or total transaction value
- Unpaid reservation
- Visitor
- Year
- Yield per attender or average yield per attender
- Young person
5 most accessed terms
- Local resident and local community
- An indigenous person… Read more about Local resident and local community
- Loyalty scheme
- See members or… Read more about Loyalty scheme
- Percentage change
- A quantified… Read more about Percentage change
- Drivetime or isochrone
- One way of defining… Read more about Drivetime or isochrone
- Yield per attender or average yield per attender
- The mean gross… Read more about Yield per attender or average yield per attender
Your Results
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Pareto effect or pareto principle
A general principle (first documented by Italian economist Vilfredo Pareto [1848–1923]) which observes that in many situations there is often a disproportion between inputs and outputs.
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Party
More than one user being admitted to a venue or facility who form a single entity due to some association they hold with each other.
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Penetration
The extent to which a facility is attracting actual users or attendees from within its relevant identified markets.
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Percentage
A way of enabling comparisons to be made on a consistent basis.
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Percentage capacity and percentage occupancy
A measure of the extent to which a facility’s accommodation has (or is) being used, expressed as a percentage of the total accommodation available.
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Percentage change
A quantified alteration in something expressed as a percentage.
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Population
‘All [the] items in a defined group.’ Hence the entire group of things (i.e. people, observations, cases, occurrences) that share a common distinguishing aspect. Thus everyone who lives in the UK, everyone who came to a particular exhibition, everyone who booked.
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Potential audience
People who are likely to attend an arts facility for an event or performance.
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Proportion
A quantity expressed as a part of a larger whole.