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The Theatre Benchmarking Reports have proved invaluable to defining the work of our audience development. The reports build up a detailed snapshot of audience behaviour and help us compare ourselves to other venues in the area to see were we might improve our practice in order to connect with more people. Used in conjunction with other resources from Audiences Yorkshire and internal research, we can build a really clear picture on how to move forward and utilise the findings every step of the way.
Member - Audiences Yorkshire
An initiative run by an organisation or arts facility with the intention of increasing customer and user loyalty by offering rewards and inducements for loyal behaviour (e.g. frequent attendance, being an advocate for – or supporter of – the organisation).
Such schemes are usually charged for and may involve associated costs for the organisation.
