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The Theatre Benchmarking Reports have proved invaluable to defining the work of our audience development. The reports build up a detailed snapshot of audience behaviour and help us compare ourselves to other venues in the area to see were we might improve our practice in order to connect with more people. Used in conjunction with other resources from Audiences Yorkshire and internal research, we can build a really clear picture on how to move forward and utilise the findings every step of the way.
Member - Audiences Yorkshire
A measure of central tendency, or average, that is the value that – literally – sits exactly in the middle of a data set.
That is, it is the ‘mid point’ in a range of values that have been put in order of size.Use this calculation if there are a few very high or very low values which might distort the mean.
