How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.


I thought I'd just write a note to say well done to you and your colleague for your performance last night – I honestly don't know how you do that job....having to listen to a load of confident and opinionated folk, but then maybe that's the sort of people you need at forums! I can say I found it a pretty hard way to earn £20, and I really hope you got something useful out of me being there.

Research Participant - Glasgow Grows Audiences


Jargon Buster

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
  7. G
  8. H
  9. I
  10. J
  11. K
  12. L
  13. M
  14. N
  15. O
  16. P
  17. Q
  18. R
  19. S
  20. T
  21. U
  22. V
  23. W
  24. X
  25. Y
  26. Z

Mean or arithmetic mean

What does this mean?

The most commonly used measure of central tendency or average.

This is found by adding up all the observations under consideration, and dividing them by the number of observations made.