How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

We should be unapologetic in the belief that objective data tells us more than subjective thumb-sucking. Precise judgements, however restrictive, are more informative than sweeping judgements. There is too much nonsense and too many unchallenged myths around about arts audiences and their behaviour.

Mark Hazell, Marketing & Publicity Director, Norwich Theatre Royal

Jargon Buster

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Market potential

What does this mean?

See area profile report and potential audience.