Jargon Buster
Need to know the latest arts terminology? Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.
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- Age group or age categories
- Ancillary income
- Annotations, accreditations and referencing
- Area profiles or area profile reports
- Associate attender
- Attender
- Audience potential
- Average
- Average daily attendance
- Average price paid
- Average rate of attendance
- Average spend per head
- Booker
- Booking
- Capacity
- Catchment area or core catchment
- Caveats and qualifications
- Churn
- Commas (numeric)
- Complimentary or comp
- Concession
- Core catchment
- Core income or core turnover
- Data capture rate
- Data or customer reference date
- Demographic profile
- Discount and percentage discount
- Door sale
- Drivetime or isochrone
- Economic impact
- Event
- Family
- Financial capacity
- Footfall
- Frequency
- Frequent
- Geoanalysis, geodemography and geodemographic profile
- Gratuity
- Gross income
- Group
- Hotspot
- Index or comparative index
- Isochrone
- Lapsed
- Local resident and local community
- Loyalty scheme
- Margin for sampling error
- Market potential
- Marketing spend per attender
- Mean or arithmetic mean
- Median
- Members or membership scheme
- Mode
- Model data
- Net income
- No show
- Occasional
- Occupancy
- Pareto effect or pareto principle
- Party
- Penetration
- Percentage
- Percentage capacity and percentage occupancy
- Percentage change
- Population
- Potential audience
- Proportion
- Rate of attendance
- Regular
- Research objective
- Reservation
- Response rate
- Robust
- Sales promotion
- Sample
- Sample size
- Segmentation
- Series or run
- Social grade
- Subscriber
- Subscription or subscription discount
- Subsidy per head
- Tourist or visitor
- Transaction
- Transaction total, total income per transaction or total transaction value
- Unpaid reservation
- Visitor
- Year
- Yield per attender or average yield per attender
- Young person
5 most accessed terms
- Social grade
- A classification of… Read more about Social grade
- Research objective
- The underlying and… Read more about Research objective
- Gross income
- The amount of income… Read more about Gross income
- Sample size
- The total number of… Read more about Sample size
- Economic impact
- The gross financial… Read more about Economic impact
Your Results
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Margin for sampling error
A statistical term representing the degree to which a sample or analytical finding may be inaccurate due to the size of the sample used.
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Market potential
See area profile report and potential audience.
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Marketing spend per attender
An indicator of how much investment has been required for each attendance generated. This is calculated as:
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Mean or arithmetic mean
The most commonly used measure of central tendency or average.
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Median
A measure of central tendency, or average, that is the value that – literally – sits exactly in the middle of a data set.
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Members or membership scheme
An initiative run by an organisation or arts facility with the intention of increasing customer and user loyalty by offering rewards and inducements for loyal behaviour (e.g. frequent attendance, being an advocate for – or supporter of – the organisation).
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Mode
A measure of central tendency or average, identified by finding the most frequently occurring, and thus the most popular value, in the data set.
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Model data
A source of summarised statistical information that gives a representation (or indication) of the essential nature of an area and the people who live in it.