How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

Having the GGA Audience Development Intern with us this year was invaluable. Susie’s focus on family audiences pushed this area of our work up the agenda at the right time when we had new opportunities in our programming to exploit and made it an active part of our strategic and tactical planning for the year. It allowed us to achieve results in an important area of our development as a company and I firmly believe these would not have been achieved otherwise.

Alison Martin, Marketing & Communications Manager, Citizens' Theatre Glasgow

Jargon Buster

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Need to know the latest arts terminology?  Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.

Your Results

3 results for words beginning with L

  1. Lapsed

    A ‘lapsed attender’ is someone who has been to an arts facility on at least one occasion in the past, but now appears to have stopped attending.

  2. Local resident and local community

    An indigenous person or group of people living in the same area as an arts facility, and to which that facility will owe some responsibility by virtue of geographical association.

  3. Loyalty scheme

    See members or membership scheme