How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.


Having the GGA Audience Development Intern with us this year was invaluable. Susie’s focus on family audiences pushed this area of our work up the agenda at the right time when we had new opportunities in our programming to exploit and made it an active part of our strategic and tactical planning for the year. It allowed us to achieve results in an important area of our development as a company and I firmly believe these would not have been achieved otherwise.

Alison Martin, Marketing & Communications Manager, Citizens' Theatre Glasgow


Jargon Buster

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Gratuity

What does this mean?

Something given freely or without recompense (i.e.

a free gift or a present).Hence in the arts sector, gratuities can sometimes take the form of a complimentary admission, provided by an organisation as a favour to an attender.