Jargon Buster
Need to know the latest arts terminology? Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.
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- Age group or age categories
- Ancillary income
- Annotations, accreditations and referencing
- Area profiles or area profile reports
- Associate attender
- Attender
- Audience potential
- Average
- Average daily attendance
- Average price paid
- Average rate of attendance
- Average spend per head
- Booker
- Booking
- Capacity
- Catchment area or core catchment
- Caveats and qualifications
- Churn
- Commas (numeric)
- Complimentary or comp
- Concession
- Core catchment
- Core income or core turnover
- Data capture rate
- Data or customer reference date
- Demographic profile
- Discount and percentage discount
- Door sale
- Drivetime or isochrone
- Economic impact
- Event
- Family
- Financial capacity
- Footfall
- Frequency
- Frequent
- Geoanalysis, geodemography and geodemographic profile
- Gratuity
- Gross income
- Group
- Hotspot
- Index or comparative index
- Isochrone
- Lapsed
- Local resident and local community
- Loyalty scheme
- Margin for sampling error
- Market potential
- Marketing spend per attender
- Mean or arithmetic mean
- Median
- Members or membership scheme
- Mode
- Model data
- Net income
- No show
- Occasional
- Occupancy
- Pareto effect or pareto principle
- Party
- Penetration
- Percentage
- Percentage capacity and percentage occupancy
- Percentage change
- Population
- Potential audience
- Proportion
- Rate of attendance
- Regular
- Research objective
- Reservation
- Response rate
- Robust
- Sales promotion
- Sample
- Sample size
- Segmentation
- Series or run
- Social grade
- Subscriber
- Subscription or subscription discount
- Subsidy per head
- Tourist or visitor
- Transaction
- Transaction total, total income per transaction or total transaction value
- Unpaid reservation
- Visitor
- Year
- Yield per attender or average yield per attender
- Young person
5 most accessed terms
- Local resident and local community
- An indigenous person… Read more about Local resident and local community
- Loyalty scheme
- See members or… Read more about Loyalty scheme
- Percentage change
- A quantified… Read more about Percentage change
- Drivetime or isochrone
- One way of defining… Read more about Drivetime or isochrone
- Yield per attender or average yield per attender
- The mean gross… Read more about Yield per attender or average yield per attender
Your Results
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Family
A party that enjoys an association based on some form of kinship, that is made up of any adult attending or participating in a cultural event with a child under the age of 16.
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Financial capacity
The total amount of money that could be generated from a discrete performance or event.
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Footfall
The total number of people passing through an arts facility within a given period, e.g.
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Frequency
The number of times during a given period that a particular sort of event takes place.
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Frequent
An adjective applied to a term which indicates that this happens on a repeating and rapidly recurring basis. For instance, ‘frequent attender’.