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Having the GGA Audience Development Intern with us this year was invaluable. Susie’s focus on family audiences pushed this area of our work up the agenda at the right time when we had new opportunities in our programming to exploit and made it an active part of our strategic and tactical planning for the year. It allowed us to achieve results in an important area of our development as a company and I firmly believe these would not have been achieved otherwise.
Alison Martin, Marketing & Communications Manager, Citizens' Theatre Glasgow
A statistical representation of the groupings within a market , community or area, classified according to considerations such as age, social grade, economic status and life stage.
See also geoanalysis, geodemography and geodemographic profile.
