How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

I thought I'd just write a note to say well done to you and your colleague for your performance last night – I honestly don't know how you do that job....having to listen to a load of confident and opinionated folk, but then maybe that's the sort of people you need at forums! I can say I found it a pretty hard way to earn £20, and I really hope you got something useful out of me being there.

Research Participant - Glasgow Grows Audiences

Jargon Buster

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Demographic profile

What does this mean?

A statistical representation of the groupings within a market , community or area, classified according to considerations such as age, social grade, economic status and life stage.

See also geoanalysis, geodemography and geodemographic profile.