How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

The Theatre Benchmarking Reports have proved invaluable to defining the work of our audience development. The reports build up a detailed snapshot of audience behaviour and help us compare ourselves to other venues in the area to see were we might improve our practice in order to connect with more people. Used in conjunction with other resources from Audiences Yorkshire and internal research, we can build a really clear picture on how to move forward and utilise the findings every step of the way.

Member - Audiences Yorkshire

Jargon Buster

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Need to know the latest arts terminology?  Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.

Your Results

6 results for words beginning with D

  1. Data capture rate

    A measure of the number of booking transactions made at an arts facility for which details have been recorded. This rate is typically expressed as a percentage, i.e.:

  2. Data or customer reference date

    A record of when a customer or user did certain things in relation to an arts facility.

  3. Demographic profile

    A statistical representation of the groupings within a market , community or area, classified according to considerations such as age, social grade, economic status and life stage.

  4. Discount and percentage discount

    A generic term relating to a reduction in face value made by a charging facility on the published value of an admission. These can be offered as part of a marketing initiative or as part of the usual concessions policy.

  5. Door sale

    The purchase of a ticket for an event or performance that is made on the way in to that event or performance.

  6. Drivetime or isochrone

    One way of defining an organisation’s catchment (see core catchment). This is based on drawing a line surrounding all the places that are a given drivetime (usually in minutes) from the facility.