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Having the GGA Audience Development Intern with us this year was invaluable. Susie’s focus on family audiences pushed this area of our work up the agenda at the right time when we had new opportunities in our programming to exploit and made it an active part of our strategic and tactical planning for the year. It allowed us to achieve results in an important area of our development as a company and I firmly believe these would not have been achieved otherwise.

Alison Martin, Marketing & Communications Manager, Citizens' Theatre Glasgow

Jargon Buster

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Need to know the latest arts terminology?  Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.

Your Results

9 results for words beginning with C

  1. Capacity

    A range of measures that quantify the amount of something that is made available by an arts facility through a discrete event (or sequence of events) such as a performance, series, exhibition or workshop.

  2. Catchment area or core catchment

    The geographic area that is the source of the largest and most important proportion of actual users for an event, series of events, organisation or facility.

  3. Caveats and qualifications

    A sentence or paragraph in a research report indicating areas of potential weakness in a research finding.

  4. Churn

    An analytical procedure for quantifying the degree of audience turnover, based on evaluating and comparing the rate at which new audience members are acquired, and existing audience members are retained or lost.

  5. Commas (numeric)

    The use of the character ‘ , ’ to separate hundreds, thousands and millions in large numbers.

  6. Complimentary or comp

    An admission that has been allowed to a charging space for no charge, that has been issued as a gratuity by the presenting organisation, with the implied loss of income to that organisation.

  7. Concession

    A reduction in the cost of admission to a charging facility, event or performance, made in recognition of a user’s social background, profile or particular needs.

  8. Core catchment

    See catchment area.

  9. Core income or core turnover

    Monies (such as ticket sales and public subsidies) that an organisation generates or receives from activities that are part of its main mission and purpose.