How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

Membership to Audiences Yorkshire has become an absolutely vital part of our overall marketing strategy. The practical advantages such as accessing distribution channels, being featured on digyorkshire.com and reaching out to audiences within our catchment area are extremely important to us. At the same time we have the support needed to think creatively as an organisation and this is encouraged within industry briefings, CEO conferences and AY research such as the Theatre Benchmarking Report. As well as all of this, the networking opportunities that are available with similar venues is a real advantage and the AY team are incredibly knowledgeable about the arts environment, working closely with us to ensure we are moving forward at our pace.

Member - Audiences Yorkshire

Jargon Buster

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Need to know the latest arts terminology?  Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.

Your Results

9 results for words beginning with C

  1. Capacity

    A range of measures that quantify the amount of something that is made available by an arts facility through a discrete event (or sequence of events) such as a performance, series, exhibition or workshop.

  2. Catchment area or core catchment

    The geographic area that is the source of the largest and most important proportion of actual users for an event, series of events, organisation or facility.

  3. Caveats and qualifications

    A sentence or paragraph in a research report indicating areas of potential weakness in a research finding.

  4. Churn

    An analytical procedure for quantifying the degree of audience turnover, based on evaluating and comparing the rate at which new audience members are acquired, and existing audience members are retained or lost.

  5. Commas (numeric)

    The use of the character ‘ , ’ to separate hundreds, thousands and millions in large numbers.

  6. Complimentary or comp

    An admission that has been allowed to a charging space for no charge, that has been issued as a gratuity by the presenting organisation, with the implied loss of income to that organisation.

  7. Concession

    A reduction in the cost of admission to a charging facility, event or performance, made in recognition of a user’s social background, profile or particular needs.

  8. Core catchment

    See catchment area.

  9. Core income or core turnover

    Monies (such as ticket sales and public subsidies) that an organisation generates or receives from activities that are part of its main mission and purpose.