How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

We can’t build audiences if we don’t know anything about them. ADUK enables understanding of the impact and appeal of the arts - helping us through the maze of audience data, translating it into knowledge we can use.

Julie Tait, Culture Sparks

Jargon Buster

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Booking

What does this mean?

Both a verb and a noun referring to ticketing transactions made between a booker and an arts facility or its agents.

When the term is used as a verb, it describes the act of carrying out one or many of the interactions that - when considered collectively - amount to a complete transaction.So in this sense, ‘booking’, is a verb that can encompass both the making of an unpaid reservation, and the confirming of that reservation by paying money for it (ie making a purchase).When used as a noun, a ‘booking’ should be taken to mean an overall unit for analysis comprising the complete and finalised sequence of interactions that – when taken together - contribute to the eventual transaction total. For instance it is perfectly possible for such a ‘booking’ to be made up of a sequence of events that includes: an initial, unpaid reservation; it’s following confirmation through purchase; and any associated returns or refunds.