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Jargon Buster

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Booker

What does this mean?

A person making an advance reservation (or reservations) for a seat at a ticketed event or performance.

When the organisation with which a booking is made has a computerised ticketing system or database, the booker is likely to have been recorded by way of a name and address record.The protocols for BOOKER are below.

How did we get this definition?

The high-level definition of a ‘booker’ is ‘a person making an advance reservation (or reservations) for a seat at a ticketed event or performance.’ Hence a booker can be different from an attender – for instance, it is possible for someone to make a booking for someone else, or not turn up to use their booking. Equally, there is the world of difference between a booking that has been paid for, and one that is still to be paid for. (This last one is an unpaid reservation.)

Related and similar definitions

Given this logic, it could well be desirable for the overall term ‘booker’ to be subdivided according to a number of categories.

Breaking these down logically show that there are four potential categories for bookers that could be usefully reported on or used as a basis for a follow-up campaign. These are:

  • an attending booker – i.e. someone who makes and pays for a booking and then attends themselves
  • an attending associate – i.e. someone who has a booking made and paid for them by someone else
  • a no show – someone who either has made and paid for a reservation for themselves but does not use it, or someone who has a booking made and paid for them by someone else but then does not use it
  • an unpaid reservation – i.e. someone who has made a booking for themselves or someone else but does not pay for it.

These types are shown in the diagram.

[Diagram representing hierarchy of different types of bookers]

When to use

The above categorisation could be used to report on user activity, as a basis for profiling, or as part of a subsequent marketing campaign.