How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

Well done, tip-top conference full of exciting idea, stimulating thoughts, and inspiring leaders of the arts community. I had really enjoyed the Scottish Arts Council's Web 2.0 conference last autumn and wasn't sure if this would match it, but it did.

Glasgow Grows Audiences Conference 2009 Delegate

Jargon Buster

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Audience potential

What does this mean?

The total number of people that an estimate of market potential shows match the geodemographic profile for the sort of people in a given area who come to events at an arts facility.

(See also potential audience.)