How it works?

You can either click on a letter, scroll through the terms, or search by a word you want.

I have found the resources excellent when thinking about my marketing plan, allowing me to support my ideas with good evidence and to provide me with a wider context. I have particularly appreciated the way in which the data sources are described and presented so you can see how they can be applied to what you're doing.

Sally Goldsmith, Marketing and Press Manager, Sainsbury Centre for Visual Arts

Jargon Buster

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Audience potential

What does this mean?

The total number of people that an estimate of market potential shows match the geodemographic profile for the sort of people in a given area who come to events at an arts facility.

(See also potential audience.)