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Public funding should ensure that everyone has access to the arts and that good work is available as widely as possible, whether that be national or local.

The Arts Debate, Arts Council England 2007

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Associate attender

What does this mean?

A person who makes an attendance with another person, but who was not personally responsible for making the booking for that attendance.

(See relevant further descriptions below.)

How did we get this definition?

In the circumstances where a number of people make an attendance as a result of one booking, it can often be useful to distinguish between the person who made the actual booking and the other people who come with them.

The person responsible for making the booking should be termed a booker, while the people coming with them should be thought of as ‘associates’.

This thus enables a further distinction to be made between total bookers (i.e. the total number of people making bookings on the one hand, and total number of attendances made or places used (i.e. the total number of people coming or tickets sold) on the other. However, it should be noted that the unidentified nature of an associate attender means that there will be an aspect of the data that is essentially partial – that is, while the number of attendances made will be known, the number of attenders making these attendances will probably not be available.