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Where audiences choose to go, how often, to what art form and how they find out about events is critically important. Maintaining accurate and up to date data on customers will help to inform and shape a marketing strategy to encourage more frequent attendance and build better customer relationships.

Nick Beasley, Audiences Wales

Jargon Buster

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Need to know the latest arts terminology?  Check out our Jargon Buster, here to provide you with clear definitions of commonly used terms in audience research, audience data and analysis.

Your Results

12 results for words beginning with A, page 1 of 2

  1. Age group or age categories

    An approach that uses ranges based on ‘years of age’ to subdivide the wider population into bands.

  2. Ancillary income

    Money earned by an organisation through an activity that lies outside its normal core activity and purpose.

  3. Annotations, accreditations and referencing

    A part of professional good practice where, if someone else’s work is referred to, an appropriate reference (to enable the reader to trace it back to source) is given.

  4. Area profiles or area profile reports

    A detailed summary of model data relating to a catchment area (based on a selected drivetime area) and the people who live in it.

  5. Associate attender

    A person who makes an attendance with another person, but who was not personally responsible for making the booking for that attendance.

  6. Attender

    Someone who actually comes to an event or performance.

  7. Audience potential

    The total number of people that an estimate of market potential shows match the geodemographic profile for the sort of people in a given area who come to events at an arts facility.

  8. Average

    A measure of a data set’s central tendency which is the single value that best typifies the data set.

  9. Average daily attendance

    The mean number of people attending per day.

  10. Average price paid

    Average price paid can be a useful measure of an organisation’s marketing and financial performance.