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Data & Resources

The Thirst for Knowledge - Audience Data in the Arts

Added 10th June 2009

The 2003 review of current practice in data collection, analysis and usage across the UK, which identified many of the limiting factors that were preventing funders and practitioners alike from making full use of the information available on audiences.

Based on the report’s recommendations Audiences UK commissioned a series of studies to provide clarification and guidance for individuals and organisations who collect and analyse audience data.

Download the full report below.

Download The_Thirst_for_Knowledge.pdf (727.44 Kb)

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