The honesty and realistic approach of GGA staff supported me to refocus where needed and the team was passionate about our project. It really felt like a strong example of joint working as opposed to a contractual arrangement. (GGA is) an extremely professional and committed team, who were effective and focused with their time and resources and generous with their open approach and communication

Kevin Harrison, Sense Scotland

Data & Resources

The Thirst for Knowledge - Audience Data in the Arts

Added 10th June 2009

The 2003 review of current practice in data collection, analysis and usage across the UK, which identified many of the limiting factors that were preventing funders and practitioners alike from making full use of the information available on audiences.

Based on the report’s recommendations Audiences UK commissioned a series of studies to provide clarification and guidance for individuals and organisations who collect and analyse audience data.

Download the full report below.

Download The_Thirst_for_Knowledge.pdf (727.44 Kb)

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