Membership to Audiences Yorkshire has become an absolutely vital part of our overall marketing strategy. The practical advantages such as accessing distribution channels, being featured on digyorkshire.com and reaching out to audiences within our catchment area are extremely important to us. At the same time we have the support needed to think creatively as an organisation and this is encouraged within industry briefings, CEO conferences and AY research such as the Theatre Benchmarking Report. As well as all of this, the networking opportunities that are available with similar venues is a real advantage and the AY team are incredibly knowledgeable about the arts environment, working closely with us to ensure we are moving forward at our pace.

Member - Audiences Yorkshire

Data & Resources

The Bench Connection

Added 10th March 2009

Ever get the feeling that you are on your own? That the challenges your organisation faces are unique? That there is nowhere to go to get really decent objective advice about how to improve business or marketing performance?

We all share those feelings. And, as well as the opportunity to network and share experience and expertise available through the Arts Marketing Association (AMA) and other networks which helps to lessen them, here is another idea to help: benchmarking.

Benchmarking is a way of measuring performance in both marketing and business terms against that of other organisations with which yours has something in common (e.g. art form, industry sector, scale, market place).

Download the full report below.

For more information about the benefit of benchmarking, click here.

Download The_Bench_Connection.pdf (64.93 Kb)

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