I thought The Source presentation was excellent and you have really taken this idea and made it real and applicable. It will absolutely make a difference to the Scottish arts scene, I really believe that.

David Stark, Director of Marketing & Communications, Royal Scottish National Opera

Data & Resources

Dazzled by data training evaluation

Added 10th June 2009

This edition of Arts Professional includes a feature written by Annabel Jackson about ADUK's Training Programme, Dazzled by Data. Annabel is currently evaluating the training to measure its success and explore the possibilities of a further roll-out in 2010.

"Participants so far have gone away from the course and have learnt more about their audiences (buying triggers, customer values, lifestyles,demography, etc), analysed data more effectively (identifying different customer segments, booking patterns, the value of different marketing tools),strengthened the link between marketing and strategic planning, and fine-tuned their marketing and programming to target new audiences or strengthen relationships with key audiences."

For more information about the impact of the Dazzled by data training programme, read the full article below.

 

Download Arts_Professional_26_January_09.pdf (265.78 Kb)

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