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The Theatre Benchmarking Reports have proved invaluable to defining the work of our audience development. The reports build up a detailed snapshot of audience behaviour and help us compare ourselves to other venues in the area to see were we might improve our practice in order to connect with more people. Used in conjunction with other resources from Audiences Yorkshire and internal research, we can build a really clear picture on how to move forward and utilise the findings every step of the way.
Member - Audiences Yorkshire
Comprehensive analysis of the artform classification systems employed by the four UK Arts Councils, industry bodies such as TMA, SOLT and the audience development agencies, as well as a range of individual arts organisations. The report proposes a standard tiered structure for classifying artforms. Other resources show the revised structure recommended by ADUK.
Download Artform_Classification1.pdf (441.52 Kb)
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