We should be unapologetic in the belief that objective data tells us more than subjective thumb-sucking. Precise judgements, however restrictive, are more informative than sweeping judgements. There is too much nonsense and too many unchallenged myths around about arts audiences and their behaviour.

Mark Hazell, Marketing & Publicity Director, Norwich Theatre Royal

Data & Resources

ADUK Briefing Report

Added 10th June 2009

The ADUK briefing took place at the Birmingham Hippodrome on 4th February 2008. This report summarises the briefing, including;

  1. An introduction to ADUK,
  2. Update on the work that ADUK has done helping arts organisations to use data
  3. Overview of the pilot training by the Arts Marketing Association (AMA) for ADUK
  4. Information on how people can become involved and contribute to ADUK’s future.


Download the full report below.

Download ADUK_report.pdf (244.53 Kb)

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