The Theatre Benchmarking Reports have proved invaluable to defining the work of our audience development. The reports build up a detailed snapshot of audience behaviour and help us compare ourselves to other venues in the area to see were we might improve our practice in order to connect with more people. Used in conjunction with other resources from Audiences Yorkshire and internal research, we can build a really clear picture on how to move forward and utilise the findings every step of the way.

Member - Audiences Yorkshire

Data & Resources

Further Reading

Browse through our case studies and be inspired by other organisations and the ways in which they have used data to inform their planning and encourage improvements.

Can’t find what you’re looking for?  Go to our search function on the right of the screen and simply type in what you are looking for.  Or contact us to ask for more information.

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  1. A-Z of Commonly Used Terms and Protocols

    Consultant: Stephen Cashman Download A_-_Z_Definitions_and_Protocols1.pdf
    Added 10th June 2009 - 0 comments

    This is the original report ivestigating the terms and phrases (as included in the jargon buster on this website), however, please note that some of the terms have been revised and updated following feedback and consultation. (Read more)

  2. ADUK Briefing Report

    Birmingham Hippodrome, Feb 2008 Download ADUK_report.pdf
    Added 10th June 2009 - 0 comments

    The ADUK briefing took place at the Birmingham Hippodrome on 4th February 2008. This report summarises the briefing, including; (Read more)

  3. Data Ownership Guidelines

    Consultants: Tim Baker & Roger Tomlinson Download data_ownership1.pdf
    Added 10th June 2009 - 0 comments

    Original report considering the issues for sharing data between venues and touring companies, and offering proposed approaches to challenges such as Data Protection. (Note – the guidelines have since been piloted and refined and ADUK will soon be publishing a revised standard clause for contracts between venues and touring companies). (Read more)

  4. Data ownership pilot programme

    Consultants: Beth Aplin, Pam Henderson, Heather Maitland Download HAP_Data_ownership_report.pdf
    Added 10th June 2009 - 0 comments

    Report including case studies with organisations piloting using the data ownership guidelines defined in Baker & Tomlinson’s report, and suggesting amendments to standard clauses. (ADUK will publish revised standard clauses when available.) (Read more)

  5. Data sharing case studies

    Pam Henderson & Heather Maitland Download Data_sharing_case_studies.pdf
    Added 10th March 2009 - 0 comments

    This report outlines a number of Data sharing case studies to demonstrate how to resolve data sharing challenges. (Read more)