Benchmarking

Benchmarking Quiz

1. Do you know how your budget measures up?

   1. a) I think it's pretty ok but I don't know how much my peer organisations are spending.
   2. b) It's not enough! It was cut last year and I'm trying to make the case for increasing it again.
   3. c) I haven't got a clue - I just make sure I overspend every year to prove that it's not enough.
2. Do you know how well you're doing on internet sales?

   1. a) We're gradually increasing - up to 6% now! That's good… isn't it?
   2. b) OK - I think. But I'm trying to set some targets for our business plan and finding it really difficult.
   3. c) I don't really think selling online would work for us.
3. Are you confident that you're spending your budget in the right areas?

   1. a) I have a hunch that we're not spending enough in certain areas. Advertising particualarly. But I'm not sure.
   2. b) After lots of desk research, I've decided to reallocate some of our budgets this year. But I'm still a bit nervous...
   3. c) I don't really keep track of where it goes so long as the bottom line is ok.
4. How are you doing in terms of audiences or visitors?

   1. a) I only started in this job recently and can't find any data previous to this year. We're busy for some events but not others though and I'm starting to see a pattern.
   2. b) Well, audiences have increased year on year for the last 3 years, and we're pleased with that. Although I'm not clear what our target for next year should be.
   3. c) We don't really look at numbers through the door - or only roughly to keep our funders happy.

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