Audiences UK has received a grant from Arts Council England to work with the sector to develop a free practical benchmarking tool for arts organisations. The funding covers:
1. A swift but comprehensive consultation with the sector on a basket of core indicators based on existing indicators developed during the Audience Data UK programme and by other benchmarking programmes in the UK and internationally including the TMA.
2. The development of an on-line Hub for data storage and reporting that can be accessed by individual organisations and industry bodies.
3. Developing a sector-led advocacy programme to encourage organisations to start posting their own data and using benchmarking intelligence to improve their performance via Era 21 industry umbrella bodies.
This
consultation document lists the proposed indicators for the national sector-led organisational benchmarking initiative as proposed by our advisory group:
· Dan Bates, Sheffield Theatres
· Nicholas Crosson, Philadelphia Cultural Alliance
· Hiraani Himona, South London Gallery
· Keith Jeffrey, Quad
· Anne Kellaway/Cathy Morris, Arts Council of Wales
· Charlotte Wilson, Culture Sparks
· Mhora Samuel, Theatres Trust
This is your chance to say what it is you'd really like to compare about your performance against another similar arts organisation. The amount of secondary spend per visitor? Your reliance on subsidy v. earned income? How much you spend on print? The number of visitors to your website?
We've got all those. But what is crucial that we've missed?
Those lucky enough to make it into Arts Council England's National Portfolio will be thinking about what should be their Key Performance Indicators. We think KPIs are very important, but 100 times more useful when you can compare your performance against other similar organisations. Are the proposed benchmarks useful for your KPIs? If not, how could they be?
Remember, this is a free on-line resource that will need your input to make sure it is worth your time and effort to upload your data. Five minutes of your thinking now could give you substantial free benefits for years to come.
This Audiences UK initiative is being led by Audiences South and Cultivate, with lead consultants Kate Sanderson (Indigo) and Miranda Jacobs.