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I found the time spent working with GGA on this project to be really valuable. The findings really helped the marketing team develop a better understanding of our audience and helped us establish a clearer framework for future marketing campaigns. Definitely look forward to working with you again in the future.

Member - Glasgow Grows Audiences

Benchmarking

Step 7

Understand your partners

Sometimes your figures may look very different from another organisation. Make sure you understand why or else you may leap to the wrong conclusions. Perhaps their operation was closed for refurbishment for a period, significantly altering potential income at the box office, perhaps they received significant funding for a one off project taking their staff costs up significantly. You need to understand the background to the figures in order to interpret them correctly.