I thought The Source presentation was excellent and you have really taken this idea and made it real and applicable. It will absolutely make a difference to the Scottish arts scene, I really believe that.
David Stark, Director of Marketing & Communications, Royal Scottish National Opera
Be realistic
Remember that you're not trying to be comprehensive and look at every area of your operation. You could pick just 3 performance indicators that will make a difference and you'll find it far more helpful than than if you try to look at 50.