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I thought The Source presentation was excellent and you have really taken this idea and made it real and applicable. It will absolutely make a difference to the Scottish arts scene, I really believe that.

David Stark, Director of Marketing & Communications, Royal Scottish National Opera


Benchmarking

Step 6

Be realistic

Remember that you're not trying to be comprehensive and look at every area of your operation. You could pick just 3 performance indicators that will make a difference and you'll find it far more helpful than than if you try to look at 50.