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GFT found working with GGA a very easy and enjoyable experience. We have used the findings of the report to write our own internal report, which helps to support funding applications and influence our marketing strategy for 2010.

Seonaid Frame, Glasgow Film Theatre

Benchmarking

Step 11

Using the data

Once you've got some results from your project, you'll need to think about what to do with the information that has emerged. You might find it useful to go back to your original objectives and remind yourself of what you were trying to achieve. Pick one or two elements to look at in more detail and don't try to do everything at once.

It's vital that you repeat the exercise on a regular (usually annual) basis to understand changes in the environment.